The Brand Fuzion Blog

 Inbound marketing is an incredibly powerful and effective tool at the disposal of your business, but the question remains: Is it sufficient for the entirety of your marketing efforts? Businesses and marketers alike agree that rather than focusing exclusively on...

  If your goal is improved alignment between marketing and sales, it is crucial that your inbound marketing campaign incorporates a content-driven system. However, it can’t just be any content-driven system. Throwing out content without the proper strategy or...

 Deciding what inbound marketing consultant to work with is an important decision that has a lot of potential consequences for your company. Choosing the right marketing consultant can mean a well-thought-out, strategic plan that’s tailored to your company and...

  The leads generated by inbound marketing are, by their very nature, often in the early stages of the sales cycle. Rather than immediately looking to buy, a lead is interested in research. Perhaps that person has a problem he or she is looking to solve and is...

  If your company is thinking about implementing an inbound marketing program, one of the most important factors is realizing how big of a maneuver this actually is. A full inbound marketing campaign shifts the entire focus of your marketing and sales teams and...