The Brand Fuzion Blog

 Why do you think there is such a lack of commitment by many B2B businesses when it comes to creating detailed buyer personas?Do you believe it’s because of internal struggles? Perhaps it’s a lack of understanding, commitment, or time. Then again, maybe the company...

 Today, more than ever before, buyers are increasingly controlling the burying process. Individuals have changed the way they make buying decisions.  For B2B businesses, 70% of the buying decision are made prior to contacting a company. Through consensus buying,...

 Within inbound marketing, there are essentially two camps—those businesses that require agencies to complete their inbound work and those businesses that are more suited to a inbound marketing consultant. One camp is not better or more correct than the other. It’s...